Hello, I'm Arakel
Short-form director
In the past, I worked extensively in advertising, both at global agencies (TBWA, DENTSU-SMART) and local ones (ADWISE, ANYBODYHOME), as a creative professional. At some point, I realized that filming was what fascinated me most, so I decided to channel my energy in this direction.

I studied directing at the MOSCOW SCHOOL OF NEW CINEMA, in the workshop of I.M. Kvirikadze, and graduated from 2MORROWFILMSCHOOL (Angelina Nikonova’s program) as a filmmaker. I love complex editing, intriguing angles, and unconventional approaches to execution. My greatest passion lies in shooting commercials, fashion films, and music videos.

I’ve directed projects for CHEVROLET, GTA5RP, 1XBET, the local footwear brand TRAFFA, bespoke travel company THE WILDS, and the eyewear chain VIJU OPTICS. Over the course of my career, I’ve shot the documentary Unknown Artist, filmed music videos in abandoned locations, captured visuals in luxury Maldivian resorts, and created travel films across the globe.

Through years of practice, I’ve taken on nearly every role in the filmmaking process—from screenwriter to cinematographer, editor to colorist and sound designer. My goal has been to master key aspects from the inside, enabling me to delegate tasks effectively on set and in post-production.
I craft compelling treatments, possess a sharp visual literacy, and bring extensive experience in the creative industry. My dream is to win a Cannes Lion in the Film category.

Best regards, A.
Hello, I’m Arakel.
I’m a short-form director. In the past, I worked extensively in advertising, both at global agencies (TBWA, DENTSU-SMART) and local ones (ADWISE, ANYBODYHOME), as a creative professional. At some point, I realized that filming was what fascinated me most, so I decided to channel my energy in this direction.

I studied directing at the MOSCOW SCHOOL OF NEW CINEMA, in the workshop of I.M. Kvirikadze, and graduated from 2MORROWFILMSCHOOL (Angelina Nikonova’s program) as a filmmaker. I love complex editing, intriguing angles, and unconventional approaches to execution. My greatest passion lies in shooting commercials, fashion films, and music videos.

I’ve directed projects for CHEVROLET, GTA5RP, 1XBET, the local footwear brand TRAFFA, bespoke travel company THE WILDS, and the eyewear chain VIJU OPTICS. Over the course of my career, I’ve shot the documentary Unknown Artist, filmed music videos in abandoned locations, captured visuals in luxury Maldivian resorts, and created travel films across the globe.

Through years of practice, I’ve taken on nearly every role in the filmmaking process—from screenwriter to cinematographer, editor to colorist and sound designer. My goal has been to master key aspects from the inside, enabling me to delegate tasks effectively on set and in post-production.
I craft compelling treatments, possess a sharp visual literacy, and bring extensive experience in the creative industry. My dream is to win a Cannes Lion in the Film category.

Best regards, A.
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